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 Customer
Relationship Software & Solutions
A Customer Relationship Management (CRM)
system is vital to successful sales
and marketing efforts. All too often business owners meet a prospect who is not ready
to buy today, but will in the future if we could only keep in touch and
follow-up.
Fortunately, an abundance of reasonably priced CRM software is available and the sites below highlight
some of the most popular and tips on implementation.
Before
diving in to a CRM project, take a look at what can happen if your business
fails to pay attention to customer service. This true story or
"graphic complaint" of bad service at the front desk of a large Houston,
Texas hotel has been viewed by several hundred thousand business
travelers.
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ACT
(ACT is the world's largest-selling off-the-shelf
CRM solution. Inexpensive, ACT can be purchased at
many Four Corner area stores.) |
Gold Mine
(Although more expensive than ACT, Goldmine is extremely
customizable and may be ideally suited for the really active sales force
who are tied together through a computer network.)
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Salesforce.com
(This ASP-based CRM solution includes a free 30-day trial
download.) |
CRM Today
(This website has case studies and
industry specific examples of how CRM can work. Don't miss
the site's library.)
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