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People Who Make Organizations Go
Description:
Managers invariably use their personal contacts when they need to, say,
meet an impossible deadline or learn the truth about a new boss.
Increasingly, it's through these informal networks--not just through
traditional organizational hierarchies--that information is found and
work gets done.
But to
many senior executives, informal networks are unobservable and
ungovernable--and, therefore, not amenable to the tools of management.
As a result, executives tend to
work around informal networks or, worse, try to ignore them.
When
they do acknowledge the networks' existence, executives fall back on
intuition--scarcely a dependable tool--to guide them in nurturing this
social capital. It doesn't have to be that way.
It is entirely possible to
develop and manage informal networks systematically, say
management experts Cross and Prusak.
Specifically, senior executives need to focus their attention on four
key role-players in informal networks:
Central connectors link
most employees in an informal network with one another; they provide the
critical information or expertise that the entire network draws on to
get work done. Boundary spanners
connect an informal network with other parts of the company or
with similar networks in other organizations.
Information brokers link
different subgroups in an informal network; if they didn't, the network
would splinter into smaller, less effective segments. And finally, there
are peripheral specialists,
who anyone in an informal network can turn to for specialized expertise
but who work apart from most people in the network. The authors describe
the four roles in detail, discuss the use of a well-established tool
called social network analysis for determining who these role-players
are in the network, and suggest ways that executives can transform
ineffective informal networks into productive ones.
Subjects
Covered:
Communication in
organizations, Information age, Intellectual capital, Knowledge
management, Knowledge transfer, Networks, New economy, Organization,
Organizational behavior, Organizational structure, Social enterprise,
Social enterprise & ethics, Virtual communities.
This article appears in the June 2002 issue of
the Harvard Business Review. Cornerstone Business Solutions will
be pleased to furnish you a reprint that we purchase if you kindly
notify us by telephone at (505) 325-4900. |
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