A Note from the Founder
Chris Hunter, MBA and Principal
Cornerstone was founded in
2001 with a clear vision:
Helping Clients Build Better Businesses
Success
is measured by the degree owners bring the full potential of their business' to the
bottom line.
One client puts it this way:
“Cornerstone helps us work smarter, not harder. We're seeing real
improvements in our business and in our bottom line.”
How do we do it? We
help business owners learn to work
ON, instead
of just working
IN
their business.
This philosophy is neatly outlined in Michael E.
Gerber's best-selling book The E-Myth Revisited
– Why Most Small Business
Don't Work and What to Do About It. (If you would like a free copy of this insightful book
in either paperback or cassette, please contact us.)
Using a new and fresh
perspective,
businesses begin working for their owners instead of owners working
for them. Simultaneously, a business also typically
experiences improved cash flow and profitability.
You should, however, expect your investment in
business development to do more than just increase cash flow and profitability. In its fullest sense,
an investment in business development should
increase your business'
value and this is where the highest returns are found!
To
that end, Cornerstone helps business owners answer six questions:
1. What is my business worth?
2. Why would someone pay that?
3. Is my business increasing in value? How fast? Why?
4. What should I be doing to build value?
5.
What do I want my business to be worth in the future?
6. How am I going to exit my business?
Business owners need to think
these questions through and realize that their businesses are investments, not
jobs, and, like all jobs, they come to an end. A business that
merely produces a salary and has no "end" planned for the owner is really nothing more than a 'high-risk job’
– with the
owner(s) assuming all of the risk.
There is a better
way and business development is the answer!
Call us today to discover ways to unlock the
full potential of your business. Our phone number in Farmington, NM is 505.325.4900.
Yours
for building better business,
Christopher M. Hunter
P.S. In building
Cornerstone, we decided from the outset to offer our services on a satisfaction-guaranteed basis.
We believe our
clients are entitled to see a handsome return on their business
development investment. If they don’t, they shouldn't be satisfied.
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