Customer Loyalty – A New Look

What’s happened to customer loyalty? There’s an increasing trend for customers to drift away no matter how much we spend to keep them faithful. More and more they’re making their ‘buy’ decisions on the basis of price and other factors like convenience rather than...

Danger Signals from Your Clients

Every business relationship has its ups and downs, and in most cases both parties work to overcome conflicts and get things back to normal. We like what we’re used to and especially in professional services relationships there’s a lot of value placed on...

The Best Loyalty Money Can Buy

Customer loyalty is something that used to be earned, but now is purchased. Think about it. We receive “loyalty” points by spending money with certain retailers or using specific credit cards, and in exchange for the points we accumulate get free travel...