Make Your Direct Mail Work Harder

Direct mail is a powerful marketing tool, and when it’s used creatively it can be extremely cost effective. The biggest mistake to make when planning a direct mail effort is to allow it be uninteresting. Direct mail pieces that are big on product features and...

Writing Better Direct Mail Marketing Pieces

How often do you get a piece of “junk” mail? Twice a week? Every day? It’s so common that for many people their unsolicited correspondence even outnumbers the bills they receive. Yet direct mail is still a powerful and valuable advertising medium. Major users include...