Getting Value Out of Sponsorships

How can you evaluate the proposal and give your client the right advice? After all, the money could just as easily go into advertising, a charitable donation or simply remain on the bottom line. Consumers generally value sponsorships highly. They see most of them as...

How Charities can Help You with Your Marketing

It’s called ‘cause related marketing’ in popular parlance today but it actually began in 1982, with an American Express campaign that helped restore the Statue of Liberty. The campaign raised $1.7 million in funds and fuelled a 27 percent increase in card usage. With...

Is Your Sponsorship Working?

The growing cost of advertising has forced many smaller enterprises to look towards sponsorships as a means of getting their brand across, especially for local businesses who view sponsorship as a contribution to their community as well as an avenue of promotion. The...