Creating Your Own Publicity Material

If the key to any small to medium-sized enterprise’s (SME’s) success is advertising, high quality, professional publicity material needs to be within reach. Added to this, the cost of producing the necessary brochures and business cards needs to be kept relatively low...

How to Advertise on the Radio

Radio advertising can be a very effective way of shifting your goods or services. But like a lot of advertising, that gives the appearance of being simple, there are many factors that need to be considered. Since potential customers listen to the radio at home, at...