CRM – The Comeback King

Customer relationship management, or CRM was once touted as the way of the future for all businesses. If the customer was truly king, CRM would be the way we courted royalty and retained their support. But when the anticipated gains didn’t materialize many...

Do You Need CRM?

Among the many new buzz words to spring into the business lexicon over the past few years is CRM, which stands for Customer Relationship Management. CRM can be described as a business philosophy, a software product, or as both. As a business philosophy, CRM is the...

The Four Phases of CRM

CRM stands for “Customer Relationship Management.” It’s all about getting to know your customers and using this knowledge to form profitable relationships with them. CRM has been around in various forms as long as there have been vendors and...