Analyze the Competition and Get Ahead

Author and futurist Charles M. Perrottet identified two types of businesses – eagles and ostriches. The eagles analyze their competitors and assume their competitors do the same to them. The ostriches don’t look around them and remain focused on their own activities...

Basic Market Research for Small Business

Market research is not just for the big corporations. Small and medium-sized businesses can also conduct market research with relatively little expense. All that is required is a carefully structured, properly targeted approach to obtain invaluable market information....

Ethically Gathering Competitive Intelligence

It’s not just your own product or service which determines the success of your small business – what your competitors offer is just as important if you are trying to establish a profitable company. So, it is important that you know as much as possible about your...

The Consumer Shift to Value

Retail environments around the world are changing. The change is structural and irreversible, and it’s based on a shift to value as a purchasing goal. Retailers that offer what the consumer perceives as value will come out on top; those that can’t compete...