8 Crimes of Marketing

We all make mistakes in business and some are more costly than others. Here are just eight of the marketing mistakes businesses make every day. Go through your marketing plan carefully and see if any of these errors apply to you. It may not be too late to make...

Add Benefits to Increase Sales

When someone makes a purchase they buy more than just a product or service. At the time the product or service is probably the most important element, but they also buy a range of benefits that can over the long-term become their reason for being satisfied or...

Get the Buzz in Your Marketing

Marketing is anything but a clearly defined science. What worked ten or fifteen years ago will now be seen by consumers as irrelevant and outdated. New generations are out there with unprecedented demands and new channels of communication; to ignore them is to invite...

Guerrilla Marketing — How Does it Work

They’re a kind of metropolitan phenomenon. A large duck holding a sign saying “Pizzas today – $5 each”, or Superman leaps out into the street carrying a placard promoting a sale in a nearby store. In the depression era of much earlier times it was someone...

Help the Community and Your Firm

Most of us have a charity or other worthy cause that we support. This lets us help others and in turn gives us a genuine feeling of sharing with those less fortunate than ourselves. By serving as volunteers we’re able to make a contribution that is perhaps even...

Make a Small Firm Look Bigger

Small firms are often penalized for their size. They don’t get as much attention from governmental authorities as bigger firms, nor are they likely to be considered as important when it comes to matters like making capital equipment purchases or tendering for...

Market Your Business with an eBook

An eBook is just what it sounds like – A book that’s published online and exists in an electronic format that can be downloaded from a website. Anyone can write an eBook, including you, and use it to market their business and its products. An eBook can be...

The Case Study and How to Shorten It

Case studies (or case histories as they’re sometimes called) are a highly effective way to promote a business. They can show how a product is used and what it can accomplish for the user. They can relate the history of a consulting assignment and detail the...
The Internet Speed-To-Market Trap

The Internet Speed-To-Market Trap

Entrepreneurs are generally known for being in a hurry, and many could not resist the urge to move as quickly as possible when the advent of the Internet dramatically compressed business and product development cycles. In the years before the Internet, the phrase...