4 Rules for Reporting Bad News

Many business owners have outside investors that have put money into the company with the expectation of turning a profit on their investment. But businesses don’ always run smoothly and sometimes the CEO has to report bad news to their sources of funding. Is...

Be Media-Friendly and Get in Print

Public relations is an important part of every business. You might place an advertisement and have an offer of free editorial space, or perhaps you want to write a press release about a new product or team member in hopes of getting some publicity. Whatever the...

Maximize Your Company’s Media Exposure

When the news media come knocking on your company’s door, it often represents a golden opportunity to get your message across in a very credible way to your customers, your investors, your employees and your potential partners. Are you ready to seize the moment?...