Be Yourself and Sell Yourself

One way or another, business is all about selling. We have to sell to our customers, to our banks and other sources of funds, and even just when we’re meeting people for the first time in a social situation. “Selling” really means just being yourself...

Successfully Selling Services

If traditionally most business owners have focused their energy on selling a product, more and more are trying their hand at offering services rather than goods. Recent data shows that service firms – which offer expertise in areas as diverse as Web marketing,...