Writing Better Direct Mail Marketing Pieces

How often do you get a piece of “junk” mail? Twice a week? Every day? It’s so common that for many people their unsolicited correspondence even outnumbers the bills they receive. Yet direct mail is still a powerful and valuable advertising medium. Major users include...

Your Business Card — In Wallets or Wastebaskets?

Business cards are a small but very important marketing element. They are a big part of the first impression you make on someone you meet for the first time, and every time they look at your business card for your contact details they are reminded of that impression...

Your Image Needs Constant Attention

A survey by mailing services company Pitney Bowes revealed that less than a quarter of small firms were actively working with staff to enhance their company image. For example, only 25 percent of the participants said they were focused on improving their employees...