Cornerstone Business Solutions > Marketing

How You Can Use Testimonials in Your Marketing

by | Jan 24, 2016 | Marketing Strategies

It’s generally accepted that word-of-mouth is the best form of advertising. If someone whose opinion you value recommends a product to you chances are pretty good that you’ll be inclined to give it a try. Other forms of promotion don’t have nearly the same level of...

Increase Your Prices Without Pain

by | Jan 26, 2016 | Pricing

Most Small & Medium-Sized Enterprises (SMEs) undervalue themselves and consequently have prices that aren’t genuinely high enough. The prices may cover the costs of the product and maybe even the marketing costs plus a small profit, but they could still be...

Is That Price Increase Necessary?

by | Jan 26, 2016 | Pricing

Costs go up in a seemingly never-ceasing process. Suppliers raise their prices so the businesses that purchase from them raise their prices. Those businesses that purchase from the businesses that have just raised their prices have to raise their own prices. And so it...

Is Your Sponsorship Working?

by | Jan 31, 2016 | Sponsorships

The growing cost of advertising has forced many smaller enterprises to look towards sponsorships as a means of getting their brand across, especially for local businesses who view sponsorship as a contribution to their community as well as an avenue of promotion. The...

Make a Small Firm Look Bigger

by | Jan 24, 2016 | Marketing Strategies

Small firms are often penalized for their size. They don’t get as much attention from governmental authorities as bigger firms, nor are they likely to be considered as important when it comes to matters like making capital equipment purchases or tendering for...

Make Sure the Price is Right

by | Jan 26, 2016 | Pricing

Pricing is something that most small businesses do in a way that’s less than scientific. Usually the owner makes an estimate of what the costs are of providing a product or service, then adds a fixed percentage and calls it “profit”. The result is a...

Make Your Direct Mail Work Harder

by | Jan 17, 2016 | Direct Mail

Direct mail is a powerful marketing tool, and when it’s used creatively it can be extremely cost effective. The biggest mistake to make when planning a direct mail effort is to allow it be uninteresting. Direct mail pieces that are big on product features and...

Manage Your Own Big Event

by | Jan 14, 2016 | General - Marketing

Many businesses decide to host an event of some kind — it could be a dinner for clients or perhaps a picnic for team members and their families. Whatever the reason for your big event might be, it pays to plan ahead and make sure it achieves its objectives....

Market Your Business with an eBook

by | Jan 24, 2016 | Marketing Strategies

An eBook is just what it sounds like – A book that’s published online and exists in an electronic format that can be downloaded from a website. Anyone can write an eBook, including you, and use it to market their business and its products. An eBook can be...

Marketer, Sell Thyself!

by | Jan 14, 2016 | General - Marketing

There’s a lot of confusion about just what constitutes marketing. Is it advertising? Yes. Is it pricing? Yes. Is it selling? Not often enough. A lot has been said about all the new ways of marketing and how businesses have to change to reflect a new focus on...

Marketing to the Aging Baby Boomers

by | Jan 19, 2016 | Marketing Plans

The baby boomers have been setting consumer trends for half a century now, and as they move through their 50s and into retirement, they will continue to do so. We are likely to see a significant change in consumer behavior for this demographic – consumption patterns...

Maximize Your Company’s Media Exposure

by | Jan 25, 2016 | Media Relations

When the news media come knocking on your company’s door, it often represents a golden opportunity to get your message across in a very credible way to your customers, your investors, your employees and your potential partners. Are you ready to seize the moment?...

Networking — Get Out and Do It!

by | Jan 26, 2016 | Networking

Owners of all kinds of small businesses are learning the value of networking. There’s a growing realization that doing well in business is often a matter of looking around and seeing what others are doing right and wrong – and doing the right things as often as...

Networking for Beginners

by | Jan 26, 2016 | Networking

Every time we attend a business function such as a training course, a trade show or an annual conference we have the opportunity to network. In fact, most of us network frequently, although we may not think of it exactly that way. Networking is the social part of...
Prepare Well When Changing Your Business Name

Prepare Well When Changing Your Business Name

by | Jan 9, 2016 | Branding

Business names are features of our urban landscape. We see them in lights on top of buildings, on billboards and over franchise outlets. Any time we pay attention to a particular business name, we trigger a set of memories and associations. If we have had good or bad...

Promotion Planning Can Yield Steady Business Growth

by | Jan 19, 2016 | Marketing Plans

Things are going well for your business.  You and the team are busy taking orders and delivering services and no one has time for marketing.  Then it happens – quietly, almost imperceptibly – sales slow and continue slowing for a month. Of course you’re concerned. ...

Chris Hunter, MBA

Chris’ combination of academic credentials, career experience and temperament ideally suit his calling as a business development advisor. Clients say he has a mind for business and a heart for service.
Read More About Chris and Cornerstone Business Solutions >>
Call Chris at (505) 325-4900 or e-mail click here