by Chris Hunter | Jan 24, 2016 | Marketing Strategies
Case studies (or case histories as they’re sometimes called) are a highly effective way to promote a business. They can show how a product is used and what it can accomplish for the user. They can relate the history of a consulting assignment and detail the...
by Chris Hunter | Jan 21, 2016 | Market Research
Retail environments around the world are changing. The change is structural and irreversible, and it’s based on a shift to value as a purchasing goal. Retailers that offer what the consumer perceives as value will come out on top; those that can’t compete...
by Chris Hunter | Feb 2, 2016 | Web Sites & E-Marketing - Part 2
Every businessperson knows someone who claims to have made a fortune by “going online” with their business. Many organizations have successfully transitioned to trading on the Internet, but an equal or perhaps greater number have tried and failed....
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
by Chris Hunter | Jan 19, 2016 | Marketing Plans
A marketing plan clarifies the key marketing elements of a business and maps out directions, objectives and activities for the business and its employees. The marketing plan draws on the broader perspectives outlined in a firm’s business plan. The business plan...
by Chris Hunter | Jan 19, 2016 | Marketing Plans
by Chris Hunter | Jan 31, 2016 | Trade Shows
Trade shows are a part of every industry. They can sometimes seem to be expensive gabfests without a hard-core business purpose, or else expensive networking opportunities that take business owners and team members away from the office and chargeable hours. But used...
by Chris Hunter | Jan 26, 2016 | Networking
by Chris Hunter | Jan 19, 2016 | Marketing Plans
by Chris Hunter | Jan 19, 2016 | Marketing Plans, Marketing Strategies
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
by Chris Hunter | Jan 17, 2016 | Direct Mail
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
by Chris Hunter | Jan 31, 2016 | Trade Shows
by Chris Hunter | Jan 24, 2016 | Marketing Plans, Marketing Strategies
Successful marketing is about planning, execution, and always a bit of luck. Sometimes this luck involves finding a “gateway” that leads to an entirely new area of marketing opportunities that hadn’t been previously explored. One of the classic...
by Chris Hunter | Jan 26, 2016 | Pricing
B2B marketing is never easy because you’re usually dealing with somebody that has costs very much in mind. However, even more important than getting something at the right price is making a purchase that delivers real business value. Value isn’t just about...
by Chris Hunter | Jan 23, 2016 | Customer Satisfaction, Customer Service Strategies, Market Research, Marketing, Marketing Strategies
Executives from departments that don’t normally have interaction with customers — IT for example, have learned that getting the customer to tell them what the business should do makes it much easier for the business to justify the costs of doing it. As one...
by Chris Hunter | Mar 27, 2016 | Business Plans, Change Management, Ethics, Leadership, Management & Motivation, Values
by Chris Hunter | Feb 2, 2016 | Coaching & Soft Skills, General - Marketing, Selling Skills, Selling Skills, Web Sites & E-Marketing - Part 2
by Chris Hunter | Feb 2, 2016 | Web Sites & E-Marketing - Part 2
Everyone in business today has heard of the Internet and World Wide Web and most of us are wondering if we should get on the band wagon and have a website for our business. And, if so, just how do we go about it? This is the first article in our two-part series What...
by Chris Hunter | Feb 2, 2016 | Web Sites & E-Marketing - Part 2
Everyone in business today has heard of the Internet and World Wide Web and most of us are wondering if we should get on the band wagon and have a website for our business. And, if so, just how do we go about it? This is the second article in our two-part series What...
by Chris Hunter | Jan 26, 2016 | Networking
You’re terrible with names. You forget someone’s name within ten seconds of their introduction, and it embarrasses you. In fact, it’s possible you won’t even approach someone whose name you have forgotten. As a result, you will miss out on a...
by Chris Hunter | Jan 17, 2016 | General - Marketing, Marketing Strategies
Marketing methodologies developed back in the 1960s and 1970s are now so far out of date that they would bankrupt any business using them. In those earlier times marketing consisted largely of coming up with a showy, big-budget commercial and buying as much expensive...
by Chris Hunter | Jan 30, 2016 | Selling Skills, Selling Skills
by Chris Hunter | Jan 17, 2016 | General - Marketing, Marketing Strategies, Selling Skills
For most automotive businesses women make up anywhere from 60 percent to 80 percent of their customers. This indicates that a massive shift has taken place within the past ten years. Women have an incredible amount of purchasing power and are directing a growing...
by Chris Hunter | Jan 17, 2016 | Direct Mail
How often do you get a piece of “junk” mail? Twice a week? Every day? It’s so common that for many people their unsolicited correspondence even outnumbers the bills they receive. Yet direct mail is still a powerful and valuable advertising medium. Major users include...
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 23, 2016 | Customer Relationship Management, Customer Satisfaction, Customer Service Strategies, Market Research
Being able to write a good questionnaire is essential if you’re going to become involved in business development or conduct research for your firm or for a client. You might already know the questions you want answered, but getting the right answers in a useful...
by Chris Hunter | Jan 30, 2016 | Selling Skills
There are some people who always seem to know everything. They can answer almost any question on any subject and convince you that their knowledge is superior than yours. Further interrogation will usually prove that their knowledge is less than comprehensive and that...
by Chris Hunter | Jan 23, 2016 | Market Research, Marketing Strategies
by Chris Hunter | Nov 8, 2015 | Image
Business cards are a small but very important marketing element. They are a big part of the first impression you make on someone you meet for the first time, and every time they look at your business card for your contact details they are reminded of that impression...
Chris’ combination of academic credentials, career experience and temperament ideally suit his calling as a business development advisor. Clients say he has a mind for business and a heart for service.