Training Your Team Members Online

In today’s business environment, plenty has been said about the importance of keeping team members well educated and equipped with enough of the latest industry work practices, tricks and procedures to bring maximum value to employers. Popular belief says that...

Transitioning Between Generations

The family business is often the basis of a family’s wealth. It generates the funds that feed and clothe two or three generations concurrently, and can also be something that is a source of pride and to which all family members have a deep emotional attachment....

Trend Analysis for Business Planning

To plan the future of your business you need to be aware of where your industry is going and track the trends that are taking place. Industry trends can change quickly and require intensive and ongoing analysis to determine just what’s happening. For instance, a...

Value Delivers B2B Profits

B2B marketing is never easy because you’re usually dealing with somebody that has costs very much in mind. However, even more important than getting something at the right price is making a purchase that delivers real business value. Value isn’t just about...

What Do We Mean by ‘Metrics’?

Everyone’s heard the expression “What you can measure you can manage”, but just having measurements isn’t the full story. You need to have the right measurements, and then be able to interpret them and use them to develop effective business...

What Your Team Members Really Want

It can be a costly blow to lose a key team member in a professional services firm. There’s the possibility of their taking some business with them, of course, but also the cost of sourcing a replacement and the expense to the firm of getting the new person up to...

Why Can’t I Remember Your Name?

You’re terrible with names. You forget someone’s name within ten seconds of their introduction, and it embarrasses you. In fact, it’s possible you won’t even approach someone whose name you have forgotten. As a result, you will miss out on a...

Why Do Lenders Require Collateral?

Getting an unsecured business loan is nearly impossible these days unless you are tremendously wealthy, a multi-national organization or don’t really need the money. The one exception would be a government bailout. Thus, collateral does matters. However, banks...

Wi-Fi Security and How to Get It

Wireless connectivity (Wi-Fi) is really useful. You can be sitting in a hotel lobby that’s a wireless “hot spot” and use your laptop without having to find a place to plug in a cable or telephone connection. That’s the good part, but from the...

Writing Better Direct Mail Marketing Pieces

How often do you get a piece of “junk” mail? Twice a week? Every day? It’s so common that for many people their unsolicited correspondence even outnumbers the bills they receive. Yet direct mail is still a powerful and valuable advertising medium. Major users include...

You Can’t Know Everything

There are some people who always seem to know everything. They can answer almost any question on any subject and convince you that their knowledge is superior than yours. Further interrogation will usually prove that their knowledge is less than comprehensive and that...

Your Business Card – In Wallets or Wastebaskets?

Business cards are a small but very important marketing element. They are a big part of the first impression you make on someone you meet for the first time, and every time they look at your business card for your contact details they are reminded of that impression...

Your Business Card — In Wallets or Wastebaskets?

Business cards are a small but very important marketing element. They are a big part of the first impression you make on someone you meet for the first time, and every time they look at your business card for your contact details they are reminded of that impression...

Your Image Needs Constant Attention

A survey by mailing services company Pitney Bowes revealed that less than a quarter of small firms were actively working with staff to enhance their company image. For example, only 25 percent of the participants said they were focused on improving their employees...

Your Image Needs Constant Attention

A survey by mailing services company Pitney Bowes revealed that less than a quarter of small firms were actively working with staff to enhance their company image. For example, only 25 percent of the participants said they were focused on improving their employees...

Your Old PC Can Be a Crook’s Goldmine

Every PC in your office has information on its hard drive that could be damaging if it falls into the wrong hands. Confidential client information, taxation returns, bank account details, HR records — the typical computer in an accounting firm is a repository of...