CRM – The Comeback King

Customer relationship management, or CRM was once touted as the way of the future for all businesses. If the customer was truly king, CRM would be the way we courted royalty and retained their support. But when the anticipated gains didn’t materialize many...

Customer Loyalty – A New Look

What’s happened to customer loyalty? There’s an increasing trend for customers to drift away no matter how much we spend to keep them faithful. More and more they’re making their ‘buy’ decisions on the basis of price and other factors like convenience rather than...

Danger Signals from Your Clients

Every business relationship has its ups and downs, and in most cases both parties work to overcome conflicts and get things back to normal. We like what we’re used to and especially in professional services relationships there’s a lot of value placed on...

Do You Need CRM?

Among the many new buzz words to spring into the business lexicon over the past few years is CRM, which stands for Customer Relationship Management. CRM can be described as a business philosophy, a software product, or as both. As a business philosophy, CRM is the...

First Impressions Count — Add Them Up

To everyone out there, you and your business are inseparable. Every time you meet someone and every contact you have is an opportunity to make a good impression for your business. Make a good first impression and both you and your business will be seen in a positive...

The Best Loyalty Money Can Buy

Customer loyalty is something that used to be earned, but now is purchased. Think about it. We receive “loyalty” points by spending money with certain retailers or using specific credit cards, and in exchange for the points we accumulate get free travel...

The Four Phases of CRM

CRM stands for “Customer Relationship Management.” It’s all about getting to know your customers and using this knowledge to form profitable relationships with them. CRM has been around in various forms as long as there have been vendors and...